The firm

1995 : Birth of Calella. As Calella’s founder realized that supermarkets had difficulties in finding local producers specialized in pastries and biscuits, he decided to create a firm dedicated to sell artisanal pastries and biscuits to supermarkets. In fact, there are many small producers in France and abroad ; but they don’t have any time to visit supermarkets and propose them their goods.

CALELLA is  what we can called a « guaranteed brand » . Found  to « boost products from local producers to supermarkets », Calella develops packaging, referencing near supermarkets, deliveries and merchandising.

2005 : CALELLA develops its business and creates FUN’ELLA, a new « guaranteed brand » specialized in candies and sweets.